Koskela co-founder Sasha Titchkosky in CEO Magazine


Our fearless leader Sasha is interviewed in the November issue.


(Extracted from CEO Magazine)

5 minutes with Sasha Titchkosky

We sit down with entrepreneur and co-founder of ethical design business Koskela.

Which personality traits have been the most beneficial in business?

My tenacity and determination. We started a design business that only manufactured locally at a time when all manufacturing was offshore, we created our 2,000m2 Rosebery [Sydney, Australia] warehouse when everyone said offline retail was dying and we worked with remote Indigenous artists when everyone said it couldn’t be done.

What advice would you give someone with a great business idea?

Test it without betting your whole house if you can – but try it! Understand your own personal strengths and, in particular, weaknesses, and surround yourself with people who fill those gaps. Lastly, surround yourself with people going through the same journey, as it can be very lonely being an entrepreneur. One of the ways I’ve done this is by joining EO (Entrepreneurs Organization). I’ve found the peer support has been invaluable in good times and the tougher ones.

When people talk of Koskela, what do you hope they say? What is your legacy?

I hope we are one day recognised globally for being a leading ethical design business and that this has given us the ability to help lift Indigenous artists out of a cycle of poverty and disadvantage. I’d love to see mainstream Australia value this incredible heritage and recognise it as being one of the country’s most defining qualities. If we could play some small part in doing this, I’d be pretty happy.

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